The New Juicy Fruit Commercial

I know a lot of commercials insult my intelligence, but this one seems to blatantly and shamelessly insult my intelligence.

First of all, I've seen this commercial several (too many) times and until tonight I had no idea who Julianna Hough was. I had to Google her and when I left the images section and removed "nude" from the search bar, it became clear to me who she was and why the fine people at Juicy Fruit thought this commercial would sell gum.

See, Julianna Hough is a country artist who apparently made a splash on Dancing With the Stars, a show that I've never watched and probably never will. People will fucking watch anything. Why would I want to waste an hour of my life watching celebrities dancing? Dancing is stupid and celebrities are stupid. Combined, it's just a huge typhoon of idiocy. But I digress.

So I guess if you're making a commercial targeted towards people who watch Dancing With the Stars, you don't need to display a whole lot of intellect or have a whole lot of content to be able to sell your product. Reading the comments on this commercial on Youtube is proof enough. Half of them are "OMGZZZ! She's so hot! I want to buy Juicy Fruit! LULZ!!!"

That's my problem with this commercial. It's fucking mindless. It's like the marketing people at Juicy Fruit sat down and made the decision, "Let's just get a fucking hot celebrity to dance around for 30 seconds and kick our gum around. Nothing else. Just dancing and hotness. People are morons and they'll eat that shit right up."

Yeah, sex sells, but this is just embarrassing. Aren't we past this? This is like the 50s when most people could be sold just by having an attractive girl in the ad. I thought we were smarter than this now, what with the internet and all. People are supposed to be disillusioned by this shit. We're supposed to be aware of basic advertising techniques so we're not brainwashed into buying every little thing just because there's a girl selling it. We're regressing, I tells ya.

Dancing and hotness are not enough for me. If you want to sell me something you'd better get off your ass and put some effort into your commercials and come up with something really creative or clever.

And that fucking smile over the shoulder at the end is not cute. It seems incredibly contrived and makes me want to vomit.